The prices for solar module in Europe have fallen to € 0.01 ($ 0.01)/W this month, according to pvxchange.com, because the PV market shows resilience in the midst of policy security and geopolitical risks.
The market for solar module has shown little movement in both directions this month. Prices have only experienced a slight downward correction, mainly driven by weakening demand in recent weeks and slightly higher supplier stocks. To stimulate sales, some module prices fell selectively by € 0.005/W to € 0.01/W, but these reductions can reverse in July.
Only cheap modules, including older and stored items, experienced a slightly larger percentage price correction. This reflects the total low price level in that category, with fluctuations of € 0.01/W up or down a significant impact. Several large batches of cheap modules recently came on the market, reducing the average index value. Limited data means that individual offers can strongly influence the index.
The local inverter and storage market also saw little change. The prices have remained largely stable since the start of the year, except for incidental promotions from some manufacturers. Manufacturers manage to avoid competitive price fluctuations by offering specials with limited time, such as bonuses, cashback or free hardware with minimal purchases.
As soon as the inventory normalizes, promotions end and the prices return to standard list levels, which avoids price removal in the long term. This strategy probably works better for these products than solar modules because installers tend to remain loyal to two or three manufacturers instead of switching over small price differences. Nevertheless, competitors use promotions to exert temporary pressure on each other.
Currently, the European PV market does not show clear signs of deterioration or growth. In Germany, new system connections fell slightly in April compared to previous months and last year, but increased again in May. June also looks strong, with rising demand and order volumes in wholesalers. This is in contradiction with previous pessimistic predictions for the future of the market.
Despite challenges of politics and global crises, the PV market seems to be developing its own micro dynamics. The hope is that this modest upward trend continues until the summer, even when Europe enters the holidays, the American trade tensions escalate, instability continues to exist in the middle and the Chinese market data will continue to be mixed. The PV market often follows its own rules, so positive surprises remain possible.
Prices in May 2025, including changes compared to the previous month (from June 18)
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