Yang Bao, the president of Global Sales and Marketing of Trinasolar, recently spoke with PV -Magazine About the strategy of the company for the solar and energy storage activities.
“Trinasolar leaves product facility to concentrate on the range of solutions,” said Yang Bao, Global Sales and Marketing President at Trinasolar, said PV -Magazine During the recent SNEC fair in Shanghai, China. “We now not only offer modules, but also energy storage systems, trackers and cleaning robots.”
The diversification in more segments of the global solar supply chain is a strategy for Trinasolar to tackle the current overcapacity in the module production company, with BAO that 2025 expects that 2025 will still be a challenging year for the company and the global PV industry.
Top -conception
“Very few players are currently making money,” said Bao. “For that reason we will retain the balance between shipments and the financial results.”
“Last year, however, we sent about 70 GW of products and this year we would have to reach similar volumes,” he said, noticed that the company will concentrate more on the European market and the “high value” markets. “We will also remain committed to Australia and China, where we have very good customers and have very strong sales channels. China is still a very good market, although not very profitable.”
The manufacturer continues to bet on PV products based on Topcon technology. “We continue to work for Topcon, because we believe that this technology will continue to dominate the market in the coming years,” he said. “However, we also test heterojunction technology in combination with back contact at lab level.”
Recording
The Chinese Modulemaker Trinasolar also wants to expand sales in the worldwide storage activities. “We are aimed at making our storage company as strong as our solar indication,” he said. “There will be a strong question in China, not only from solar energy, but also from wind project developers.”
According to Market, the global storage market offers a stable question that ensures that a large number of players participate. “We believe that we can double the battery shipments every year by 2030,” he emphasized. “Our strategy is to position ourselves as market leaders in this phase.”
In the storage company, Trinasolar also focuses on what it describes as “high-quality” markets such as the United States, Europe, Australia or the Middle East.
“We are building our largest storage project in Egypt and next year we are planning to enter the African market,” he said. “In Europe we have collected orders for 2 GWH and we recently raised € 400 million ($ 468.7 million) from the Private Equity Group and our investments in Bess in Europe can reach € 1 billion.”
The Chinese manufacturer is also considering setting up his own production of battery cells. “This would enable us to control the entire process, and we could then guarantee our customers the product they buy from Trinasolar is completely good,” he said.
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