Apricum says in a new white paper that, despite the rising demand for combined energy systems with heat pumps in Europe, the installation process remains fragmented and difficult for customers.
Customers in Europe’s Heat pump market are confronted with a complex and fragmented installation process, according to a white paper of Berlin -based Cleantech Advisory Firm Abricum.
The paper outlines trends, challenges and opportunities in the heat pump sector. It said that demand is increasing to combined systems with heat pumps, solar energy, battery storage and energy management for home.
When they are used together, these technologies can lower the annual energy costs by a maximum of 75%, the newspaper said, while they also create opportunities to lower costs or generate income by participating in electricity markets.
Apricum, however, noted that the customer journey with heat pumps is currently “complex, fragmented and contains the risks of the performance of low heat pump due to poor planning and installation quality.”
The white paper identifies various pain points on the installation trip of the heat pumps for a customer, including difficulties in comparing models, brands and efficiency assessments, the complexity of the planning process and problems with financing, government stimuli, installation and operation of the heat pumps.
Apricum added that although end customers traditionally received heat pumps through local installers focused on heating and cooling solutions, players from different archetypes, such as utilities, advanced installers and manufacturers of heat pump, now building built-in energy solutions that are aimed at improving customer trips.
The consultancy said that these players use advanced business models, while pointing out that heating is shifting from asset ownership to service-based models with a variety of risk sharing and performance.
It said that heat pump manufacturers, advanced installers and utilities should develop a competitive offer and set up partnerships with other players to protect their market share in the future.
Nikolai Dobrott, managing partner at Apricum, said that the heat pump sector is “at a turning point … For manufacturers, installers, utilities and investors, success will depend on cooperation, innovation and strategic coordination.”
In February, the European Heat Pump Association said that the sale of heat pumps on the 13 most important European markets, which form about 85% of the total market of the continent, fell on average 23% after year in 2024.
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