Analyzes in 16 European countries show that the number of sales of residential heat pumps is increasing by approximately 240,000 year-on-year. The European Heat Pump Association attributes the upward trend to governments stabilizing their subsidy schemes.
The number of residential heat pumps sold in major European markets will increase by 2025, according to an analysis published by the European Heat Pump Association (EHPA).
EHPA found that in 16 countries analyzed – Austria, Belgium, Czech Republic, Switzerland, Denmark, Spain, Finland, France, Italy, Netherlands, Norway, Poland, Portugal, Sweden, Switzerland and the United Kingdom – residential heat pump sales reached 2.62 million in 2025, compared to 2.38 million in 2024.
The result is the third highest annual figure for heat pump sales across all countries, outperforming only in 2022 and 2023. It brings the total number of installed units in these countries to over 28 million.
EHPA says heat pump sales in these 16 countries increased by an average of 10.3%, with all but four – Austria, France, Norway and Poland – installing more heat pumps last year than the year before. Air-to-air heat pumps were the most common type of heat pumps sold in the markets, followed by air-to-water.
Image: European Heat Pump Association
The result is a reversal compared to the trend seen in February 2025, when EHPA’s analysis showed that heat pump sales in the 13 main European markets increased by an average of 23% by 2024.
The association says last year’s upward trend is largely due to governments stabilizing subsidy schemes and taking action on costs through measures including tax cuts on energy bills.
“It’s the government saying that taxation is the way to change behaviour,” says EHPA director general Paul Kenny.
“European countries must act quickly to reduce taxes on heat pumps and electricity so that they become the most competitive choice. This must be consolidated through stable policies, otherwise Europe will still be dependent on fossil fuel imports from unreliable partners,” Kenny said, before adding that recent events in Iran “show the need for this more clearly than ever.”
EHPA called Germany a successful market last year, after a record year in which heat pumps accounted for almost half of all heat generators sold. Finland, Norway and Sweden remain the markets with the largest number of heat pumps compared to population size, each with more than 30 heat pumps sold per 1,000 households.
Despite currently being the smallest market relative to its population, with fewer than five heat pumps sold per 1,000 households, Britain saw a 27% increase in heat pump sales last year. EHPA attributes the success, equivalent to approximately 125,000 units, to continued policy support through the national boiler upgrade schedule And warm house plan.
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