Credit: Energy Service Partners
Online Solar Marketplace Energy announced that July saw record participation from homeowners who worked with installers through his solar marketplace. It is remarkable that EnergySage has experienced an increase in homeowners on an annual basis of homeowners who worked actively with installers in the past month and a record high of customers.
The increase in consumer activity follows the Passage of HR1 on July 4, 2025 and the elimination of the residential ITC at the end of 2025.
“It is clear that homeowners rush to take advantage of this tax credit before it leaves,” said Josh Levine, Chief Marketing Officer of EnergySage. “The urgency to buy and install residential solar systems before the end of the year stimulates real changes in market behavior, causing the installers and utilities to put pressure on the demand and time lines.”
Up to and including 31 December 2025, homeowners have to install their systems to claim the federal tax credit of 30%, which, according to the EnergySage Intel data, represents an average of $ 9,000 in savings on typical installations. At a time when the demand and prices of electricity rise throughout the country as a result of an aging grid, natural disasters and growth of the AI data center – with consumption that is expected to increase 130% by 2030 – residential solar energy is the only practical way for homeowners to take control of their energy consumption.
“Homeowners who had considered Solar are now hurrying to install systems in the midst of unexpected timeline changes, creating urgency around obtaining the deadline of the tax credit,” said Maria Kiley, Solar Advisor at EnergySage. “With the process that not only requires installation, but that the permits and utility interconnection, we help thousands of homeowners to quickly go to solar energy.”
Solar installers are also influenced by the urgency to go solar energy. A recent study by EnergySage showed that 35% of the solar installers expect to stop taking new customers before 1 October 2025, and about 9% indicated that they have already reached capacity for 2025.
Analysts warn that the activity of the solar industry is expected to slow down dramatically in January 2026.
“Although this current increase is good for industry, we expect a temporary delay in activity as soon as the credit disappears in January,” said Levine. “Even with that expected delay, we remain bullish about the long-term value of solar energy. It offers clear and unparalleled economic and schedules, especially for homeowners. We expect the market to adapt to policy disturbance and will grow again at a certain point in the second half of 2026.”
News item from EnergySage
