Costs, complexity and trust problems are the most important barriers for the absorption of solar sun in Australia, according to the new Federal Government Research.
A new survey shows that the costs of the purchase and installation on the roof of solar energy are the most common barrier for admission, while the complexity of choice is also a great pain for consumers.
The behavior of behavioral economy of the Australian government (beta) has investigated Almost 4,900 people in the direction of Net Zero Study, who investigate how households decide on home energy -upgrades, with a focus on solar energy on the roof.
Of the respondents with solar panels, the most common reason for installing solar energy was financially with 67% of the solar owners who mentioned account savings as their most important motivation, but almost half of who said that the costs had taken the decision in advance to make solar energy difficult. Those without solar energy were even more likely to see the costs as the primary barrier, in which almost half of the respondents mentioned the costs as the main reason to get Sun on the roof was difficult.
Costs were also the most common reason why people with solar panels had not bought batteries.
Behind the costs, the second most common friction for installing solar energy is the complexity par excellence with half of the respondents planning to install solar energy and it is difficult to find to choose the right type and size of the system, choose an installer, to work out how much you spend and learn the technical jargon.
The research shows that respondents who were planning to install solar energy in the next five years have difficult to consider many associated tasks.
“More than 50% of this group found it difficult to choose the system that was suitable for them, choose an installation program, to work out how much money to spend, learn the technical jargon and find out how large the system would be,” said Beta. “Such a complexity can create sufficient friction to stop the process.”
Beta said that trust emerged as a crucial enabler with clear information from sellers and installers who help reduce complexity and make action possible.
“Trust can be the most important ingredient to help people continue with their intention to make homeup grades,” the researchers said. “A combination of easily accessible and easy -to -understand general advice, combined with adapted recommendations of reliable retailers or traders … can help overcome the frictions that have been introduced by the complexity or difficulty of tasks.”
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